[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dorady.cz\/jak-si-zajistit-sledovanost\/#Article","mainEntityOfPage":"https:\/\/www.dorady.cz\/jak-si-zajistit-sledovanost\/","headline":"Jak si zajistit sledovanost?","name":"Jak si zajistit sledovanost?","description":"D\u016fvod\u016f, pro\u010d se n\u011bkter\u00e9 str\u00e1nky t\u011b\u0161\u00ed velk\u00e9 sledovanosti a oblib\u011b a jin\u00e9 nikoliv, je pov\u00edcero. N\u011bkdy je takov\u00e9 internetov\u00e9 str\u00e1nce na \u0161kodu jeden z n\u00ed\u017ee uveden\u00fdch nedostatk\u016f, v\u011bt\u0161inou jde ale…","datePublished":"2019-05-20","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.dorady.cz\/author\/#Person","name":"dorady.cz\n","url":"https:\/\/www.dorady.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2f9cf1b561d9aae95958ad71553999b0e9db33d2ec644561c199d316aa8e46db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f9cf1b561d9aae95958ad71553999b0e9db33d2ec644561c199d316aa8e46db?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dorady.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dorady.cz\/wp-content\/uploads\/img_a356564_w3876_t1571073492.jpg","url":"https:\/\/www.dorady.cz\/wp-content\/uploads\/img_a356564_w3876_t1571073492.jpg","height":0,"width":0},"url":"https:\/\/www.dorady.cz\/jak-si-zajistit-sledovanost\/","about":["Www"],"wordCount":454,"articleBody":"      D\u016fvod\u016f, pro\u010d se n\u011bkter\u00e9 str\u00e1nky t\u011b\u0161\u00ed velk\u00e9 sledovanosti a oblib\u011b a jin\u00e9 nikoliv, je pov\u00edcero. N\u011bkdy je takov\u00e9 internetov\u00e9 str\u00e1nce na \u0161kodu jeden z n\u00ed\u017ee uveden\u00fdch nedostatk\u016f, v\u011bt\u0161inou jde ale o kombinaci hned n\u011bkolika z nich, ne-li rovnou v\u0161ech. Sama str\u00e1nka na sob\u011b m\u016f\u017ee ukr\u00fdvat designov\u00e9 nebo i jin\u00e9 nedostatky, kv\u016fli nim\u017e se nehod\u00ed internetov\u00fdm vyhled\u00e1va\u010d\u016fm do kr\u00e1mu a je tak odsouv\u00e1na na vzd\u00e1len\u00e9 pozice, kde u\u017eivatel\u00e9 hled\u00e1vaj\u00ed jen v\u00fdjime\u010dn\u011b.  Mohou j\u00ed chyb\u011bt dostate\u010dn\u011b \u010detn\u00e9, aktu\u00e1ln\u00ed a zaj\u00edmav\u00e9 \u010dl\u00e1nky, kv\u016fli nim\u017e by na ni p\u0159ich\u00e1zeli n\u00e1v\u0161t\u011bvn\u00edci opakovan\u011b.  Chyb\u00ed linkbuilding, tedy odkazy na jin\u00fdch webech, kter\u00e9 by sem p\u0159iv\u00e1d\u011bly n\u00e1v\u0161t\u011bvn\u00edky odjinud.  Chyb\u00ed dostate\u010dn\u00e1 a efektivn\u00ed reklamn\u00ed kampa\u0148.  A jsou ne zrovna ide\u00e1ln\u011b zvolena kl\u00ed\u010dov\u00e1 slova.  Zastavme se nyn\u00ed na okam\u017eik u toho posledn\u00edho, co pr\u00e1v\u011b zazn\u011blo, tedy u kl\u00ed\u010dov\u00fdch slov. A pro jistotu si tak\u00e9 hned zkraje p\u0159ipome\u0148me, \u017ee se jedn\u00e1 o slova, je\u017e u\u017eivatel\u00e9 internetu zad\u00e1vaj\u00ed do vyhled\u00e1va\u010d\u016f, kdykoliv po n\u011b\u010dem p\u00e1traj\u00ed. A kde se v tomto ohledu chybuje? P\u0159edev\u0161\u00edm v tom, \u017ee jsou slova takov\u00e1, je\u017e jsou vyhled\u00e1v\u00e1na \u010dast\u011bji, a pak ta, na n\u011b\u017e si pomalu nikdo ani nevzpomene. A je tud\u00ed\u017e z\u00e1konit\u00e9, \u017ee ten, kdo m\u00e1 na sv\u00e9 str\u00e1nce vybran\u00e9 kl\u00ed\u010dov\u00e9 slovo \u201akapesn\u00edk\u2018,usp\u011bje \u010dast\u011bji ne\u017e ten, kdo tam m\u00e1 \u201a\u010distonosoplenu\u2018. Rozd\u00edl mezi zvolen\u00fdmi kl\u00ed\u010dov\u00fdmi slovy m\u016f\u017ee b\u00fdt v\u00edce ne\u017e markantn\u00ed a tud\u00ed\u017e je t\u0159eba, aby tam m\u011bl \u010dlov\u011bk pr\u00e1v\u011b ta, kter\u00e1 se t\u011b\u0161\u00ed nejv\u011bt\u0161\u00edmu z\u00e1jmu a nejv\u011bt\u0161\u00ed sledovanosti. Kter\u00e1 budou co nej\u010dast\u011bji hled\u00e1na, a tud\u00ed\u017e budou v\u00e9st k \u010dast\u011bj\u0161\u00edmu zobrazov\u00e1n\u00ed pr\u00e1v\u011b toho webu, na n\u011bm\u017e jsou. A kter\u00e1 slova \u017ee to jsou? Nev\u00edte? Nic neobvykl\u00e9ho. Proto\u017ee kdybyste to v\u011bd\u011bli, nebylo by pot\u0159eba specialist\u016f na https:\/\/www.seolight.cz\/navrh-klicovych-slov. T\u011bch, kte\u0159\u00ed to v\u011bd\u00ed. A jsou tak\u00e9 ochotni t\u00e1paj\u00edc\u00edm lidem pomoci s v\u00fdb\u011brem. Aby byly jejich str\u00e1nky d\u00edky spr\u00e1vn\u00e9 volb\u011b slov co nejide\u00e1ln\u011bj\u0161\u00ed pro seznam.cz i google.cz. Co\u017e je hodn\u011b d\u016fle\u017eit\u00e9 pro dal\u0161\u00ed zdar toho kter\u00e9ho webu. Proto\u017ee v\u00edme t\u0159eba i z v\u011brouky, \u017ee \u201ana po\u010d\u00e1tku bylo (jenom) slovo\u2018. A co je z tohoto nakonec!                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak si zajistit sledovanost?","item":"https:\/\/www.dorady.cz\/jak-si-zajistit-sledovanost\/#breadcrumbitem"}]}]